Pigment

Insoluble, finely ground materials that give paint its properties of color and hide. Titanium dioxide is the most important pigment used to provide hiding in paint. Other pigments include anatase titanium, barium metaborate, barium sulphate, burnt sienna, burnt umber, carbon black, China clay, chromium oxide, iron oxide, lead carbonate, strontium chromate, Tuscan red, zinc oxide, zinc phosphate and zinc sulfide.